Compliance at the core. Four pillars on top.
ViaFida keeps every trade compliant by default, then builds a discovery marketplace, compliance and tax automation, analytics, and distributor marketing on that foundation — all connected to the ERP and POS systems you already run.
The rules become the default path
Compliance is the #1 differentiator. Every order is checked against the rules that actually govern it, and priced with the tax that applies — automatically, with an audit trail.
PACT-aware trading
Orders are gated on the buyer's destination-state license being valid at ship date, with per-state licensing and multi-state retailers treated as first-class. Trade only where both parties are licensed — enforced automatically.
Per-state regulatory engine
The platform models state-by-state vape directories and tobacco rules — a data layer no incumbent offers — so your team stays current without chasing PDFs every time a jurisdiction changes.
COA & PMTA visibility
Structured certificate-of-analysis records and FDA/PMTA status rolled up under each brand. Know a product's lab and FDA standing at a glance.
Jurisdiction-aware tax & excise
Bitemporal price books with a jurisdiction resolver and excise pass-through, built Avalara-ready, so the right tax is resolved on every order. The platform is a facilitator — tax liability stays with vendors.
One network where the right partners find each other
A compliance-gated marketplace that connects suppliers, distributors, and retailers — and makes trading between them effortless.
Two-sided discovery
Retailers find suppliers and distributors they could never source before; distributors reach qualified merchants well beyond their reps' routes.
Simplified ordering workflows
From browse to purchase order, the buying flow is streamlined for both sides — fewer steps, fewer errors, faster reorders.
Seamless data transmission
Orders, catalog, pricing, and inventory move between every party automatically — no re-keying, no reconciling spreadsheets, no paperwork lost between systems.
Quote-to-fulfillment in one place
Every step from first quote to fulfilled order lives on one record, visible to both parties — so nothing falls through the cracks.
Your own order flow, turned into decisions
Everyday trading becomes intelligence that sharpens buying and selling on every side of the order.
Demand signals
See what's moving and where demand is shifting across products, categories, and states — early enough to act on it.
Smarter buying
Retailers stock against real movement instead of guesswork, with the data to time reorders and avoid dead inventory.
Sharper selling
Suppliers and distributors see which products and relationships are growing, so they know exactly where to push.
Relationship insight
Understand the health and trajectory of every trading relationship, not just the last order placed.
Put your brands in front of buyers ready to order
Demand generation built into the network — reach you'll never get from a static price sheet.
Promotion channels
New ways to surface offers and featured brands to merchants who are actively in a buying mindset on the platform.
Merchandising that travels
Present your catalog with imagery, brand context, and compliance standing attached — not a bare line on a spreadsheet.
Qualified reach
Get in front of licensed, relevant merchants across the states you serve, without cold outreach.
Always-on storefront
Your brands stay discoverable around the clock, working as a demand channel between rep visits.
Run your wholesale operation
Smart catalog & price-book upload
CSV upload with automatic column mapping and validation, so onboarding a catalog or refreshing a price book is minutes, not days.
Retailer Desk CRM
Manage trading relationships, invite retailers, and organize retailer groups with volume-break discounts.
Inventory command center
A reservation lifecycle and append-only ledger keep available-to-sell accurate even under heavy concurrent ordering.
Pricing you control
Tiered and per-relationship pricing with volume breaks, governed centrally and applied consistently across the marketplace.
Buy across every state you operate in
Marketplace browse
Find products fast with brand and category filtering across connected suppliers.
Per-pack ordering
Order by unit, inner, master, or case with clear per-level pricing — no guesswork on break quantities.
License & compliance vault
Upload per-state licenses and see exactly where you're covered versus where you operate.
Multi-location & backorders
Support for multiple locations and clear backorder visibility so you always know what's coming.
Connected to the systems you already run
ERP and POS integrations keep your back office and the platform in lockstep — built to be reliable at scale.
ERP & POS integrations
Two-way sync for catalog, inventory, and orders with the ERP and POS systems you already run — so data stays consistent everywhere without manual exports.
Reliable integration backbone
A queue-driven, idempotent integration layer built so syncs survive retries, bursts, and partial failures — not best-effort fire-and-forget.
Multi-tenant isolation
Account data is isolated at the database layer with row-level security — not just in application code.
Edge protection & hardened sessions
An edge firewall guards against scanners, bots, and bursts, with security headers and hardened session handling throughout.
Ready to see it in your states?
Join the waitlist and we'll reach out as beta access opens for your role and jurisdictions.
Join the waitlist